This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality. Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital media. The tools to analyse multimodal texts are analysed in light of the advantages and constraints that different communication modes pose, both individually and in combination. Aimed at upper level undergraduates and graduates in applied linguistics, communication and media studies, including journalism and PR, this textbook contains case studies and professional examples highlighting the interplay between language use and digital communication and encouraging the reader to reflect on the themes covered, and put the acquired knowledge into practice. Online resources for students include videos, writing techniques, a guide to multimodal texts analysis, additional case studies and a glossary.

This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality. Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital media. The tools to analyse multimodal texts are analysed in light of the advantages and constraints that different communication modes pose, both individually and in combination. Aimed at upper level undergraduates and graduates in applied linguistics, communication and media studies, including journalism and PR, this textbook contains case studies and professional examples highlighting the interplay between language use and digital communication and encouraging the reader to reflect on the themes covered, and put the acquired knowledge into practice. Online resources for students include videos, writing techniques, a guide to multimodal texts analysis, additional case studies and a glossary.

Die ethnografisch angelegte, medienlinguistische Analyse der SRG-Nachrichtenproduktion zeigt, wie sich Biografien einzelner JournalistInnen, Redaktionskulturen und die Zugehorigkeit zu einer bestimmten Sprachgemeinschaft auf die Nachrichtenproduktion auswirken. Aleksandra Gnach macht deutlich, dass Unterschiede in der Nachrichtenberichterstattung der Schweizer Sprachregionen auf strukturelle Bedingungen zuruckzufuhren sind und auf die unterschiedliche Wahrnehmung der sozialen Welt in den Sprachregionen. Die mehrsprachige SRG bildet im Kleinen ab, was auch transnational sichtbar wird: Trotz Globalisierung wirken sich personelle, redaktionelle und auch regionale Faktoren auf die Medienproduktion aus."